Hi, I’m Claire Zou
Driven by Curiosity, Guided by Research, Committed to Enhancing Lives.
With 4 years of research experience in academia, nonprofits, a startup, and a large corporation, I bring a holistic perspective to driving impactful product solutions.
Here, you can explore my case studies, learn more about me, and discover some fun facts!
Selected Works
Role: Lead UX Researcher
Research method: Card Sorting
Research Type: Attitudinal Research
Company: AnewVista Community Services
Role: UX researcher
Research method: Survey + In-depth interview
Research Type: Design research
Company: Onbelay
Role: UX Researcher
Research method: Quantitative Survey+ Text Analysis
Research Type: Attitudinal UXR
Company: Xiaomi Technology
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Role: UX Designer& UX researcher
Research method: Qualitative Interviews, Survey & Usability Testing
Research Type: Iterative UXR
Product: NearU social app
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Incoming case studies...
Analyzing Website User Behavior with Google Analytics
Non-Profit Senior Community
UX researcher | 2024
Taking full ownership, I spearheaded a Google Analytics project to analyze user behavior and establish a comprehensive KPI tracking system. Through in-depth discussions with stakeholders and previous research, I defined key business goals and proposed essential UX metrics, such as organic bounce rate, returning visitors, and average time spent on key tasks. I developed three dashboards for long-term monitoring, which aligned the team on our objectives and provided critical insights for website improvements.
Google Analytics, UX Metrics, User Behavior Analysis, Quantitative Research
Evaluating the New Family Plan Feature in an Insurance Comparison App via Usability Testing
Insurance
UX Researcher | 2024
I led a moderated usability testing project to assess the newly introduced Family Plan Feature for an Insurance Comparison App. I meticulously assigned tasks and formulated follow-up questions for test sessions. Additionally, a post-test survey was designed to capture four key UX metrics. Systematically analyzing results through Google Sheets, I categorized identified issues into three priority levels and provided actionable improvement suggestions.
Moderated Usability Testing · Qualitative Research · Evaluative Research · Post-test Survey